Google has
updated the link schemes web page that shows
examples of backlinks that Google considers spam. New to the list are
article marketing or guest posting campaigns with keyword rich anchor
text links, advertorials that contain paid links, and links with
optimized anchor text in press releases and articles.
There are more backlink types that might get your website in
trouble. Here's the list:
1. Google does not like paid links
Buying or selling links that pass
PageRank can negatively impact your website's ranking in search
results. This includes exchanging money for links, or posts that
contain links; exchanging goods or services for links; or sending
someone a 'free' product in exchange for them writing about it and
including a link.
Do
not buy or sell backlinks if you don't want to risk your rankings.
2. Google does not like excessive
link exchanges
Exchanging links with other
websites is fine. Actually, it is normal for most websites. For
example, websites about dolphin research can cross-link to all other
websites about dolphin research without getting in trouble.
If the cross-linking looks
unnatural (the dolphin research websites links to a shoe shop and vice
versa), Google might think that you're trying to build unnatural links.
Use
common sense when exchanging links with other sites. As
long as the link exchange makes sense for a human website visitor,
everything is okay.
3. Google does not like
large-scale article marketing or guest posting campaigns
It's
okay to publish your articles and guest posts on other websites as long
as you don't do it in bulk. If you do guest posts just to get keyword
rich backlinks, your website might get penalized.
Only
publish articles and guest posts on other websites if
you really want to contribute a valuable article.
4. Google does not like automated
programs or services that create backlinks to your site
You've probably seen the ads for
tools and services that promise hundreds (if not thousands) of
backlinks with very little work. These tools that help you to
'dominate' the search results are a sure way to get your website banned
from Google.
Avoid
tools and services that automatically build backlinks
to your website. If you were able to find these services, Google's spam
team can find them, too.
5. Google does not like text ads
that pass PageRank
If you run a text ad on another
website, make sure that is uses the rel=nofollow attribute in the link.
Otherwise, Google might think that it is a manipulative backlink.
6. Google does not like
advertorials and ads that include links that pass PageRank
As are rule of thumb, always use
links with the rel=nofollow attribute if you pay for an article or an
ad. If the ad includes a paid link that passes PageRank, it might
trigger a penalty.
7. Google does not like links with
optimized anchor text in articles or press releases
If your article contains paragraphs
that look like the following, you might invite Google's spam algorithm
to take a closer look at your website:
"There are many wedding rings on the
market. If you want to have a wedding,
you will have to pick the best
ring. You will also need to buy flowers and a wedding dress."
8. Google does not like links from
low quality directories or bookmark sites
If you're submitting your website
to hundreds of Internet directories that will never send you a single
visitor, you don't need to bother. These links won't help your Google
rankings.
If a directory sends your website
visitors, it's worth getting the link. You can ignore other directories.
9. Google does not like widely
distributed links in the footers of various websites
Some websites put keyword rich
links to other websites in their footers. These links are always paid
links and you should not use them to promote your website.
This does not apply to 'About us'
or 'Privacy policy' footer links but to backlinks such as 'buy flowers'
or 'buy wedding rings.'
10. Google does not like links
that are embedded in widgets that are distributed across various sites
Some widget developers offer free
widgets that contain links to other websites: "Visitors to this page:
1,234 - buy wedding rings"
If a widget developers offers you
to advertise your site through these
widgets, make sure that the links use the nofollow attribute or do not
use the links at all.
11. Google does not like forum
comments with optimized links in the post or signature
Some tools automatically post
comments in forums:
"That's really great
information! Thanks a lot!
Peter
buy
wedding rings buy flowers best wedding"
Do not use this method to promote your website. Google
does not like it. Avoid tools that automatically post your links to
forums.
It's really simple: Google does not like bulk links and they
also don't like artificial links. To get good backlinks that lead to
lasting results, use the link building tools in SEOprofiler.
The link building tools in SEOprofiler help you to find
related websites from which a backlink actually makes sense to real
visitors. In addition to the link building tools, SEOprofiler offers
many more website optimization tools that help you to get better search
engines rankings for your web pages.
If you haven't done it yet, create your SEOprofiler account
now:
Create a
free
trial account now or
test
the full version for only $1.
2.
Search engine news and articles of the week |
Matt Cutts: only use
.cc domains if the content is relevant to that country
In a video on YouTube, Google's Matt Cutts said that
you shouldn't use .cc domains for international websites:
"If you go and pick a really weird novelty domain that nobody else
really uses, and mostly is used by this other country, we’re still
probably going to assume it’s most relevant to that particular country."
Google changes how AdWords Quality Score is reported
"Under the hood, this reporting update will tie your
1-10 numeric Quality Score more closely to its three key sub factors --
expected clickthrough rate, ad relevance, and landing page experience.
We expect this update to reach all advertisers globally within the next
several days."
Google patents anchor text snippets
"Does that last one mean that its more likely that a
Web Quote with a link pointed to a page is more likely to be a snippet
for that page if it’s on the front page of the New York Times, than if
it were on the the front page of my local paper’s website (The Fauquier
Times)? Maybe. The patent does tell us that how relevant a Web Quote is
to the search terms used be a stronger consideration than a quality
value like PageRank."
Google searches mined to uncover our true opinions
"Every time you ask Google to help solve your
personal problems, you are taking part in one of the largest social
science experiments ever conducted. [...] People are more likely to be
honest in searches than in polls."
Search engine newslets
- Google+ Local iOS App to be retired August 7.
- Yandex reports revenues of RUR 9.2 billion ($281.2
million), up 35% compared with Q2 2012.
- Changes in Yandex.Direct design positively reflected in
company revenues.
- Yandex co-founder dies at 48 in London.
- Discussion: was there a Google update over the weekend?
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