HTML Meta tags are snippets of HTML code that are inserted in a web page’s
header, and come after the title tag. The title tag itself is one of the
essential components used in obtaining a high ranking in the SERPs. That’s
because the words of the title tag are shown on the clickable links of the
SERPs. So, making an adjustment with the wording can cause you to obtain more
click-throughs.
SEO purposes,
meta tags are labeled as meta keyword tags and meta descriptions
tags.
Meta Tags
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Title
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Meta
Description
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Meta Keywords
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These tags are
invisible to the user and are used to supply data or directions to the search
engines in order to access information.
So, in essence, a meta
tag is a statement used for HTML (Hypertext Markup Language) that defines some
of the content on a web page. The meta tag is necessary in order to index
the page so people needing access to the information provided on the web page
can easily locate it. While there are a variety of meta tags used, when it
comes to indexing, the meta tags for the description and keywords are the most
important – all essential information for describing a page’s contents.
Usually, the description meta tag is comprised of a short review of one or two
sentences about a page’s content. By using good meta tags then, you can
increase your page’s popularity in the SERPs.
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