Many have tried to correlate click-through rates with search rankings, starting with an AOL data leak in 2006, but my preferred click-through rate chart comes from Optify, an inbound marketing software company, who released a report in 2011 called The Changing Face of SERPs. About 38% of clicks go to the first result, and 75% of clicks go to the first 5. This is why SEO is so important: most people don’t go on to the second page, instead they change their query rather than looking at more results.
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